A recent University of Chicago Graduate (Dr. Antonia Kronlund) from the school of business may have discovered the archiles heal of our prefercences by the way of anagrams. According to Applied Cognative Pysychology “Consumer preferences for a brand can be increased over the competition by techniques used to manipulate memory.” She conducted two experiences with the use of anagrams. “It’s the actual contrast between seeing the anagram in its initial, versus its solved form, that we believe creates this preference effect. That is because the anagram in its initial form appears to be non-fluent–participants have never seen anagrams such as GANECY before.
Once solved, however, the solution is processed with high fluency. Think of the “aha” experience one would feel when realizing the solution is AGENCY. We believe that this surprising fluency, arising from the disparity, gets misattributed to brand recognition and preference,” says Dr. Kronlund. “It is an age of increasing mental uneasiness, of forced beliefs, hypocrisy, cynicism, abandon and impatience. What has been hitherto a final and impenetrable background of conviction in the rightness of the methods of behaviour characteristic of the national or local culture of each individual, becomes, as it were, a dissolving and ragged curtain.” says HG wells, his concerns has appeared to be realized.
Post a Comment